Marketing guides for Irish trades
Straight answers on websites, Google, reviews and follow-up — written for roofers, builders, plumbers, electricians and every trade in between.
Websites
Costs, features and what makes a trades website bring in enquiries.
How Much Does Website Design Cost in Ireland in 2026?
Website design costs in Ireland for 2026: DIY, freelancer and agency price ranges, ongoing costs, and what a tradesman website really needs.
Read guideRoofing Websites: Cost and Features
What a roofing website costs in Ireland and the features that turn visitors into roof repair and replacement enquiries.
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Why Your Trades Website Isn't Getting Enquiries
Common reasons trades websites get no calls — slow pages, hidden phone numbers, no reviews, no local pages — and simple fixes.
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Does a Tradesman Need a Website, or Is Facebook Enough?
Do you really need a website if you have a Facebook page? How Irish customers check tradesmen out, and how to use both.
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SEO
Getting found on Google by customers in your area.
Local SEO in Ireland
A practical guide to local SEO in Ireland — Google Business Profile, location pages, reviews and Irish directories for small businesses.
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SEO Cost in Ireland
Typical SEO pricing in Ireland for small businesses, what you should get for the money and red flags to watch out for.
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Google Business Profile for Tradesmen
How Irish tradesmen can set up and optimise a Google Business Profile — categories, service areas, photos, posts and reviews.
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SEO for Roofers: How to Rank Your Roofing Company on Google
Step-by-step: how Irish roofing companies can show up on Google Maps and search results for roof repair searches in their area.
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SEO for Plumbers: How to Get Found by Local Customers
How Irish plumbers can appear for 'plumber near me' and emergency searches using Google Business Profile, service pages and reviews.
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Lead Generation
Practical ways to get more enquiries and quote requests.
How to Get More Roofing Leads
Practical ways Irish roofers can get more enquiries — Google, reviews, Facebook, past customers and faster follow-up.
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How Missed Calls Cost You Work
Why missed calls lose jobs, how customers behave when you don't answer, and simple ways tradespeople can never lose a caller again.
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How to Generate Better Leads for a Building Company
How Irish builders can attract quality extension and renovation enquiries — and filter out time-wasters before the site visit.
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How to Get More Customers for Your Plumbing Business
Proven ways Irish plumbers can win more jobs — from emergency call visibility to bathroom and heating campaigns.
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Google Reviews
Building a reputation that wins you the job.
How to Get More Google Reviews
Simple, Google-compliant ways to get more reviews from happy customers — and how reviews help you rank on Google Maps.
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How to Respond to a Bad Google Review as a Tradesperson
How to handle a negative Google review calmly and professionally — with example replies for Irish trades businesses.
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Digital Marketing
Facebook, Google Ads and where your budget is best spent.
Facebook Ads for Tradesmen in Ireland
How Irish tradesmen, including roofers, can use Facebook and Instagram ads to get enquiries — what works and how to start small.
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Google Ads vs Facebook Ads: Which Is Better for Contractors?
Comparing Google Ads and Facebook Ads for Irish contractors — intent, cost, lead quality and when to use each.
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How Much Should a Tradesman Spend on Marketing?
How to set a realistic marketing budget for a trades business in Ireland, and where to spend it first.
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CRM & Automation
Follow up faster and stop losing leads.
CRM Software for Trades
What a CRM is, why trades businesses use one, and how it helps track enquiries, quotes and follow-ups in one place.
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How to Follow Up Leads and Quotes Automatically
Set up automatic follow-ups for new enquiries and quotes that go quiet — with example messages for Irish trades businesses.
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Business Phone Numbers for Tradesmen in Ireland
Why tradesmen use a separate business number, how virtual numbers work in Ireland, and features like call recording and missed call text back.
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Trade Business Marketing
Marketing advice for specific Irish trades.
Marketing for Electricians: A Practical Guide for Ireland
How Irish electricians can get more leads — rewiring, EV chargers, solar and commercial work, with credentials and follow-up.
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Marketing Ideas for Landscaping Businesses in Ireland
Practical marketing ideas for Irish landscapers — from winter early-booking campaigns to showcasing garden transformations.
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How to Market a Paving or Driveway Business in Ireland
How Irish paving contractors can build trust, stand apart from doorstep traders and win more driveway jobs.
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How Heat Pump and HVAC Installers Can Get More Enquiries
Marketing advice for Irish heat pump and HVAC installers — explaining options clearly, nurturing long decisions and building servicing revenue.
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