Too many tyre-kickers
Vague enquiries with no budget or timeline waste hours of site visits and pricing.
Websites & Lead Generation for Builders and General Contractors in Ireland
Builders and general contractors sell trust over a long timeline. An extension, a full renovation or a new build can take months to go from first enquiry to signed contract, and clients want to see your previous projects, understand how you work and feel confident you'll finish on time.
Clover Rise builds websites for builders that act like a portfolio and a sales presentation in one. We pair that with local SEO, a CRM to track long project pipelines, and follow-up automation that keeps you in front of clients while they plan, get planning permission and arrange finance.
Common marketing problems for builders & general contractors
Long sales cycles
A client may enquire in January and not be ready to start until autumn. Without a system, they forget who you are.
Relying on word of mouth
Referrals are great but unpredictable. When they dry up, there's no other source of good-quality projects.
Portfolio buried on social media
Your best work is scattered across old Facebook posts where potential clients can't easily find it.
How Clover Rise helps
We give your building company a professional website with detailed project case studies, clear service pages and an enquiry form that qualifies leads by project type, budget range and timeline.
Behind it, a CRM tracks every project enquiry from first call through site visit, quote and contract, with automated nurturing for clients who aren't ready yet.
What your website needs
- Project case studies with photos, scope and location for extensions, renovations and new builds
- Service pages for each type of work you want more of — and none for the work you don't
- A clear explanation of your process: survey, design, pricing, build, handover
- Qualifying enquiry form with project type, approximate budget and ideal start date
- Details of insurance, registrations and accreditations you hold
- Fast-loading pages that work well on a phone, where most clients first look you up
Lead generation opportunities
Search for project types
Pages targeting searches like "house extension builders [county]" and "renovation contractor near me".
Showcase-led social ads
Facebook and Instagram campaigns built around real completed projects in your area.
Referral and past-client campaigns
Simple, periodic emails and texts to past clients, architects and suppliers to keep referrals flowing.
Long-term nurturing
Automated check-ins for leads who are still arranging planning or finance.
Google Business Profile & reviews
For large projects, clients read reviews closely. A handful of detailed reviews describing how you handled a real extension or renovation is worth more than dozens of one-liners.
We automate review requests at project handover, and help you add project photos and updates to your Google Business Profile so it reflects the scale of work you do.
5-Star Review FunnelCRM & follow-up
Your pipeline shows each project stage — enquiry, site visit, quote, negotiation, contract — with notes, documents and messages attached.
Automated reminders prompt you to follow up on outstanding quotes, and nurture sequences keep undecided clients warm for months without you writing a single email.
Automated Lead Follow UpRelevant services for builders & general contractors
Functional Website
Get a lead-generating website in just a few hours
Local SEO
Actually get found on Google
Automated Lead Follow Up
Automatically follow up with leads via text
All-In-One Inbox
Get all your messages in one place
5-Star Magic Review Funnel
Get more 5-star reviews and prevent bad ones
One-Click Marketing Campaigns
Keep your customers thinking about you
See how these fit together on our services and pricing pages.
FAQs for builders & general contractors
Can my website filter out low-quality building enquiries?
Yes. We design enquiry forms that ask for project type, budget range and timing, so you can prioritise serious clients before booking a site visit.
How do I show my previous projects?
We build a project gallery and case study pages using your own photos and descriptions, organised by project type.
Do you work with small building firms?
Yes. We work with solo builders and larger contractors. The system scales to the size of your team and pipeline.
Will you write the content for my website?
We write the page content with you, based on the work you actually do and the areas you cover. We never add claims you can't stand behind.
Ready to win more work?
Book a free discovery call and we'll show you what we'd build for your builders & general contractors business.
Book a discovery call